ShiftCraft

Founded February 2023www.shiftcraft.io

Listed 29 days ago

Daniel Laxton

Seller

MRR

$18.4K

ARR

$220.8K

Customers

214

Growth Rate

6.2%

Churn Rate

Profit Margin

N/A

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Monthly Revenue (MRR)

Stripe

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Domain Metrics

Domain Rating

Keywords

organic keywords

Backlinks

Referring Domains

About this Startup

ShiftCraft is a workforce scheduling and shift management platform built for multi-location hospitality, retail, and care businesses. It replaces WhatsApp group chaos and Excel rota spreadsheets with drag-and-drop scheduling, automated shift reminders, and real-time labour cost tracking.

About the Product

What is the SaaS?

A SaaS rota and workforce management tool targeting SMEs in hospitality, retail, and social care. Managers build rotas in minutes, staff receive shift notifications via SMS/app, and owners see live labour cost vs budget dashboards.

Problems it Solves

Eliminates manual rota building, miscommunication around shift changes, overspending on agency staff due to poor visibility, and compliance gaps around Working Time Regulations.

MOAT & Differentiators

Built-in Working Time Regulations compliance engine (UK-specific); WhatsApp-style shift swap requests with manager approval flows; live labour cost overlay on the rota builder; no per-seat pricing — flat site-based pricing makes it predictable for owners.

Competitors

www.deputy.com www.rotacloud.com www.planday.com www.7shifts.com

Target Market Size

1.2

Target Audience

Multi-site hospitality operators (5–50 locations), care home groups, independent retail chains. Decision makers are ops directors and HR managers.

Business Metrics

Retention / Churn

104%

Typical LTV

$3200

Run Rate

$18,400

Operations & Growth

Product Roadmap

Payroll export integrations (Sage, Xero, BrightPay); AI-suggested rota based on historical footfall; biometric clock-in app; IR35 contractor module.

Marketing Efforts

SEO and PPC

Support Team

214 business accounts managing

Tech & Infrastructure

Tech Stack

React frontend, Node.js/Express API, PostgreSQL, hosted on AWS (ECS + RDS); Twilio for SMS; Intercom for support; Stripe for billing.