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SEO Stack IO

FOR SALE
Founded February 2021www.seo-stack.io

Listed 29 days ago

Daniel Laxton

Daniel Laxton

Seller

MRR

$50K

ARR

$600K

Customers

398

Growth Rate

4%

Churn Rate

15%

Profit Margin

69%

Asking Price

$1,000,000

Revenue Multiple

1.7x ARR

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Monthly Revenue (MRR)

Stripe

Net revenue per month from Stripe charges

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Customers by Month

Stripe

Unique paying customers per month

No customer data available

Monthly Churn

Stripe

Canceled subscriptions per month

No churn data available

Search Console Performance

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Domain Metrics

Powered by Ahrefs

Domain Rating

38

Keywords

0

organic keywords

Backlinks

71

Referring Domains

54

About this Startup

The complete SEO and PPC toolkit powered by AI that helps you rank higher, drive more traffic, and grow your business with data-driven insights. SEO Stack helps users to bypass all the limits of google search console as well as integrating AI so users can talk to their data.

Screenshots

About the Product

What is the SaaS?

SEO Stack is an advanced SEO analytics platform built as a true alternative to Google Search Console. It connects directly to your GSC data but goes far beyond what Google's native interface offers — giving SEO professionals, agencies, and in-house teams extended data retention (up to 16 months vs GSC's 16 days), AI-powered query analysis, keyword clustering, and actionable insights all in one dashboard. With 4,000+ users and clients including Sage, Sytner, and Printful, SEO Stack is the platform serious SEOs use when Google's own tools aren't enough.

Problems it Solves

Google Search Console loses your data after 16 months and offers almost no analytical depth — no trend analysis, no keyword grouping, no AI interpretation, and no way to efficiently manage data at scale. SEO professionals are left exporting CSVs, stitching together spreadsheets, and losing historical context every time they want to make a decision. SEO Stack solves this by retaining your full search data history, surfacing AI-driven insights automatically, and presenting everything in a clean interface built specifically for SEO decision-making — not generic web analytics.

MOAT & Differentiators

SEO Stack's moat is the combination of deep GSC integration with proprietary AI analysis layered on top — something that would take competitors significant time and domain expertise to replicate. The platform is built by practising SEOs, not generalist developers, giving it an edge in UX and feature prioritisation that resonates directly with the target user. Extended data retention creates switching costs once users have historical data stored. The founder's personal brand (100K+ LinkedIn following in the SEO niche) drives low-CAC organic growth that is not easily replicated.

Competitors

The primary competitors are Google Search Console (free, native, but severely limited in data depth and retention), Semrush and Ahrefs (broad SEO suites that touch GSC data but don't specialise in it), and niche GSC tools like GSC Insights and Keyword Insights. SEO Stack's advantage over the suites is focus and affordability; its advantage over niche tools is the AI analysis layer, superior data retention, and a more mature product roadmap. Pricing ranges from $34.99/mo (Lite) to $244.99/mo (Agency), making it accessible to freelancers and scalable to enterprise agencies.

Target Market Size

$4bn

Business Metrics

Retention / Churn

90%

Typical LTV

$120

Run Rate

$120

User Base

5000

Operations & Growth

Product Roadmap

New GSC tools New AI Content Tools

Marketing Efforts

SEO and PPC

Tech & Infrastructure

Tech Stack

Next JS, Vercel

Message from the Seller

Excellent investment opportuhity

Valuation Guidance

Based on ARR of $600,000

Average

The business shows solid fundamentals with a valuation in line with typical SaaS companies. One or two metric improvements could push this into a higher bracket.

Multiplier

3.5x – 5.5x

Estimated Valuation Range

$2,100,000 $3,300,000

Growth

4%

No bonus

Churn

15%

No bonus

Margin

69%

+0.5x bonus

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