
Daniel Laxton
Seller
MRR
$50K
ARR
$600K
Customers
398
Growth Rate
4%
Churn Rate
15%
Profit Margin
69%
Asking Price
$1,000,000
Revenue Multiple
1.7x ARR
Net revenue per month from Stripe charges
Not enough monthly data yet
Unique paying customers per month
No customer data available
Canceled subscriptions per month
No churn data available
Powered by Ahrefs
Domain Rating
38
Keywords
0
organic keywords
Backlinks
71
Referring Domains
54
SEO Stack is an advanced SEO analytics platform built as a true alternative to Google Search Console. It connects directly to your GSC data but goes far beyond what Google's native interface offers — giving SEO professionals, agencies, and in-house teams extended data retention (up to 16 months vs GSC's 16 days), AI-powered query analysis, keyword clustering, and actionable insights all in one dashboard. With 4,000+ users and clients including Sage, Sytner, and Printful, SEO Stack is the platform serious SEOs use when Google's own tools aren't enough.
Google Search Console loses your data after 16 months and offers almost no analytical depth — no trend analysis, no keyword grouping, no AI interpretation, and no way to efficiently manage data at scale. SEO professionals are left exporting CSVs, stitching together spreadsheets, and losing historical context every time they want to make a decision. SEO Stack solves this by retaining your full search data history, surfacing AI-driven insights automatically, and presenting everything in a clean interface built specifically for SEO decision-making — not generic web analytics.
SEO Stack's moat is the combination of deep GSC integration with proprietary AI analysis layered on top — something that would take competitors significant time and domain expertise to replicate. The platform is built by practising SEOs, not generalist developers, giving it an edge in UX and feature prioritisation that resonates directly with the target user. Extended data retention creates switching costs once users have historical data stored. The founder's personal brand (100K+ LinkedIn following in the SEO niche) drives low-CAC organic growth that is not easily replicated.
The primary competitors are Google Search Console (free, native, but severely limited in data depth and retention), Semrush and Ahrefs (broad SEO suites that touch GSC data but don't specialise in it), and niche GSC tools like GSC Insights and Keyword Insights. SEO Stack's advantage over the suites is focus and affordability; its advantage over niche tools is the AI analysis layer, superior data retention, and a more mature product roadmap. Pricing ranges from $34.99/mo (Lite) to $244.99/mo (Agency), making it accessible to freelancers and scalable to enterprise agencies.
$4bn
Retention / Churn
90%
Typical LTV
$120
Run Rate
$120
User Base
5000
New GSC tools New AI Content Tools
SEO and PPC
Next JS, Vercel
Excellent investment opportuhity
Based on ARR of $600,000
The business shows solid fundamentals with a valuation in line with typical SaaS companies. One or two metric improvements could push this into a higher bracket.
Multiplier
3.5x – 5.5x
Estimated Valuation Range
$2,100,000 – $3,300,000
Growth
4%
No bonus
Churn
15%
No bonus
Margin
69%
+0.5x bonus